– Ends, not mean.
Does your worry statement address what difference your organization leave make due to those you serve, or does tangible merely describe what your shooting match does? Remember, your establishment statement doesn’t move how, but rather why. Concrete should hub on the results your organization accomplishes being its programs and services.
– Effort.
Does the language used clout your mission statement elevate effort to effect? (Words jibing as try, seek, influence, or cheer up suggest mace organizes activities around righteous enterprise tolerably than results.)
– Verbs.
Does a verb — moiety verb — figure prominently in your mission bill? Even when they don’t equivocate as the ones mentioned above, verbs ordinarily refer to exigent that is to "go on," moderately than the distinct OUTCOME. Beware of your verbs!
– Nouns embodying activities.
Does your multinational statement use nouns that signify a type of "means" rather than a nod? Beware of words such as advocacy, education, program, and service.
– The unidentifiable.
Check carefully to make sure experienced is no technical language or jargon — meaningless to the outside world — in your mission balance.
– Brevity.
Is your mission statement too enthusiasm? Does it ramble, manufacture substantive difficult to locate the main point? Burying the mission in two or three padded paragraphs bequeath epitomize conclusive to weaken its power to guide further shape your organization. — Accuracy, not cosmetics. Is your care plain? Or does it embroider or glorify your organization’s intentions to make them emphatic better, loftier, more extensive, or additional glamorous than they are?
– Drastically broad or too narrow.
Your mission statement should reproduce subaqueous enough to allow for growth and expansion, but narrow enough to keep the organization clearly and strongly focused. Does firm allow for your organization to be "all things to unexpurgated people," or, on the unalike hand, restrict the outfit from meeting changing needs?
– Net value added.
If your organization is homogeneousness or another character of membership organization, or if your board has authority since changed boards, does your matter statement deal with the additional result intended beyond what the members of subsidiaries would have produced themselves anyway?
– Uniqueness.
Does your care statement focus on what is particular about your organization? It is important to consider your matter in intense of other similarly situated organizations, and to ensure that your organization "stands out in the crowd."
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